33Across Water Cooler Recap [4/29/16]

Posted by Erica Roane on Apr 29, 2016 7:30:00 AM

 

What's the buzz around the office this week? More opportunities for small and medium-sized publishers; engagement may soon take priority over viewability and everything you need to know about programmatic tv. 

Read More

Topics: programmatic, mobile, programmatic tv, digital advertising, publishers, viewability, engagement, cost per engagement, programmatic advertising

33Across Water Cooler Recap [2/26/16]

Posted by Lisa Mollura on Feb 26, 2016 8:44:42 AM

What's the buzz around the office this week? The New York Times reports on ad blocking, the secret to The Trade Desk's success, and Hulu goes programmatic. 

Read More

Topics: programmatic, News, ad blocking, programmatic tv, dsp

Programmatic TV: on the bench or just warming up?

Posted by Lisa Mollura on Feb 1, 2016 2:53:47 PM

Last year was the debut of programmatic Super Bowl TV ads, with Oreo and Ritz the first to give it a whirl. Programmatic’s efficiency and ease have many buyers contemplating purchasing TV ads programmatically. With Super Bowl 50 upon us, what changes in ad buying can we expect to see beyond the big game? Read the entire story on ClickZ

Read More

Topics: media planning, media buying, programmatic tv

33Across Water Cooler Recap [1/15/16]

Posted by Lisa Mollura on Jan 15, 2016 10:26:42 AM

Keeping up with the ad:tech industry news that fills your inbox, Twitter, LinkedIn and Facebook feeds can be cumbersome. To make things easier, here are the top 3 things that 33Across is talking about around the water cooler this week. 

Read More

Topics: display, News, outstream video, programmatic tv