Last Week Today: Political Ad Crackdown, TV Gets Smarter, and Surviving in Q4

Posted by Erica Roane on Oct 25, 2017 9:56:00 AM

What was the buzz around the office last week? Legislators are cracking down on paid political ads on social platforms, Google makes TVs smarter, and survival tips for the Q4 shopping season.  

1. Political ads on social media face regulation  

Political ads on social media may soon have to adhere to the same disclosure requirements as traditional political ads. The Honest Ads Act will require disclosure of paid political ads by online platforms with 50 million views or more per month. AdExchanger details how legislators believe that people deserve to know where their ads come and how this new act is a step towards better transparency.

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Topics: programmatic, programmatic tv, political advertising

Last Week Today: Facebook's Transparency, Apple's Cookies, and Programmatic TV

Posted by Erica Roane on Sep 21, 2017 5:49:53 PM

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. Facebook offers more control, more transparency  

Facebook is increasing transparency and giving advertisers more control over where ads show up. The platform recently announced that they will tighten guidelines on the type of content that can be monetized. With that, publishers must prove themselves credible and sites featuring misinformation or fake news will be blocked from monetizing. AdExchanger explains the changes in greater detail and how Facebook’s lack of transparency in the past pushed big advertisers away.

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Topics: programmatic tv, publishers, facebook, advertisers, transparency

Last Week Today: Programmatic TV, Free Viewability Tools, and DSP Survival

Posted by 33Across on May 1, 2017 12:52:13 PM

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

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Topics: programmatic tv, header bidding, google, publishers, viewability

33Across Water Cooler Recap [4/29/16]

Posted by Erica Roane on Apr 29, 2016 7:30:00 AM

 

What's the buzz around the office this week? More opportunities for small and medium-sized publishers; engagement may soon take priority over viewability and everything you need to know about programmatic tv. 

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Topics: programmatic, mobile, programmatic tv, digital advertising, publishers, viewability, engagement, cost per engagement, programmatic advertising

33Across Water Cooler Recap [2/26/16]

Posted by Lisa Mollura on Feb 26, 2016 8:44:42 AM

What's the buzz around the office this week? The New York Times reports on ad blocking, the secret to The Trade Desk's success, and Hulu goes programmatic. 

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Topics: programmatic, News, ad blocking, programmatic tv, dsp

Programmatic TV: on the bench or just warming up?

Posted by Lisa Mollura on Feb 1, 2016 2:53:47 PM

Last year was the debut of programmatic Super Bowl TV ads, with Oreo and Ritz the first to give it a whirl. Programmatic’s efficiency and ease have many buyers contemplating purchasing TV ads programmatically. With Super Bowl 50 upon us, what changes in ad buying can we expect to see beyond the big game? Read the entire story on ClickZ

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Topics: media planning, media buying, programmatic tv

33Across Water Cooler Recap [1/15/16]

Posted by Lisa Mollura on Jan 15, 2016 10:26:42 AM

Keeping up with the ad:tech industry news that fills your inbox, Twitter, LinkedIn and Facebook feeds can be cumbersome. To make things easier, here are the top 3 things that 33Across is talking about around the water cooler this week. 

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Topics: display, News, outstream video, programmatic tv