Last Week Today [11/28/16]

Posted by Erica Roane on Nov 28, 2016 6:44:08 AM

What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers. 

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Topics: ad blockers, header bidding, publishers, monetization, programmatic advertising

Last Week Today [11/21/16]

Posted by Erica Roane on Nov 21, 2016 7:48:00 AM

 

What's the buzz around the office this week? Publishers and their need to profit from virtual reality, bad words being used within programmatic advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: publishers, monetization, programmatic advertising, virtual reality

Last Week Today [9/12/16]

Posted by Erica Roane on Sep 12, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: mobile, publishers, programmatic advertising, mobile video, pmp

Last Week Today [8/15/16]

Posted by Erica Roane on Aug 15, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Facebook makes a bold move towards ad blockers, programmatic advertising experiences triple-digit growth in Q2 and marketers should consider providingt the same transparency they demand of their partners. 

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Topics: ad blocking, publishers, facebook, programmatic advertising, buyers

Last Week Today [8/8/16]

Posted by Erica Roane on Aug 8, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive  and when it comes to ad blocking, publishers have more control than they may think. 

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Topics: ad blocking, header bidding, publishers, programmatic advertising, buyers

Last Week Today [8/1/16]

Posted by Erica Roane on Aug 1, 2016 9:42:31 AM

 

 

What's the buzz around the office this week? Programmatic hits 'rock bottom' and it's actually great. Verizon's acquisiton of Yahoo reveals they are ready to take on the competition and 5G's revolutionary speed and it's potential impact on digital video. 

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Topics: publishers, programmatic advertising, digital video advertising, buyers

Last Week Today [7/18/16]

Posted by Erica Roane on Jul 18, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.

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Topics: display advertising, publishers, viewability, programmatic advertising, UK, buyers

Last Week Today [7/5/16]

Posted by Erica Roane on Jul 5, 2016 8:30:00 AM

 

What's the buzz around the office this week? Programmatic video is on the rise globally, but there are a few factors that could be affecting its growth; despite recent changes Facebook viewers are favoring video content from publishers and LinkedIn boosts their advertising with programmatic display. 

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Topics: programmatic advertising, programmatic video

Health and Wellness: How to win programmatically

Posted by Erica Roane on Jun 29, 2016 8:30:00 AM

Point-of-care patient education media company AccentHeath recently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers. This acquisition signifies the merging worlds of health care and technology. From diagnosing an illness to learning how to make the perfect quinoa, consumers are instinctively using the digital stratosphere to achieve and maintain wellness. Thanks to this level of awareness, brands now have an opportunity to deliver creative content programmatically which can not only resonate with consumers but have a lasting impact.  Here are some helpful tips for running your sensitive ads programmatically.

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Topics: media buying, programmatic advertising, healthcare, buyers

33Across Water Cooler Recap [6/20/16]

Posted by Erica Roane on Jun 20, 2016 8:00:00 AM

 

What's the buzz around the office this week? Small and mid-sized businesses weigh the benefits of programmatic, B2B companies are spending more programmatically and platforms distance themselves from the word 'programmatic.'

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Topics: ad blocking, ad fraud, programmatic advertising, B2B