Last Week Today: Traffic Verification, Walled Gardens, and 2017 Programmatic Trends

Posted by Erica Roane on Jun 26, 2017 6:03:33 PM

What was the buzz around the office last week? It's time for the traffic verification process to improve, walled gardens may get a little sunlight, and programmatic industry stats for 2017.

1. Better lanes for ad tech traffic  

Traffic verification processes need to improve in order for advertisers to combat fraud. Advertisers must access how they’re currently using 3rd party services on both the buy and the sell-side. With so much non-human traffic within ad tech, AdAge recommends a few steps to improve fraudulent activity including shifting ad budget as well as adopting new metrics and buying models.

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Topics: News, third party verification, pmp

Last Week Today [9/12/16]

Posted by Erica Roane on Sep 12, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: mobile, publishers, programmatic advertising, mobile video, pmp