Last Week Today: Programmatic Is 'Alive,' Google's New Ad Blocker, and Yield Optimization Strategies

Posted by Erica Roane on Jun 5, 2017 8:59:00 AM

What was the buzz around the office last week? No more calling programmatic 'dead,' Google will soon offer an ad blocker, and optimizing yield for the long run.

1. Yes, programmatic lives on.  

We’ve all seen our fair share of “programmatic is dead” headlines, but are they accurate? After all programmatic digital display ads now account for 80% of U.S. display spending. Moreover programmatic allows for both precision targeting and contextual ad targeting which makes brands happy. Forbes breathes life into programmatic and explains how the technology is not only alive but flourishing. 

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Topics: native advertising, programmatic advertising, programmatic video, yield optimization

Last Week Today: Native Advertising Gets a Push, SSPs Face New Challenges, and the Takeover of Audience IDs

Posted by 33Across on May 15, 2017 2:57:17 PM

What was the buzz around the office last week? Sharethrough and BrightRoll's new integration, SSPs and their need to get things in order, and how the rise of Audience ID usage is among us.

1. Native advertising just got a little bigger  


Native ad platform Sharethrough has integrated with Brightroll DSP, giving their advertisers access to over 4.5 billion impressions each month. This move has made native advertising accessible to programmatic buyers as well as to Brightroll’s advertisers. Some retailers are even experiencing a 21% increase in visits to their brand’s retail location,  The Drum explains how native advertising is key for brands.

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Topics: native advertising, data, audience, SSPs

Last Week Today [1/9/17]

Posted by Erica Roane on Jan 9, 2017 7:35:00 AM

Welcome to 2017! What's the buzz around the office this week? Controversial ad-driven media could be here to stay, the FTC wants consumers to know when their information is being tracked, and AOL announces the launch of their new data-infused ad units powered by Verizon.
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Topics: News, cross-device, native advertising, yield optimization

Last Week Today [7/25/16]

Posted by Erica Roane on Jul 25, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

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Topics: programmatic, ad blocking, header bidding, native advertising

Last Week Today [7/11/16]

Posted by Erica Roane on Jul 11, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.

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Topics: header bidding, native advertising, programmatic creative

33Across Water Cooler Recap [3/31/16]

Posted by Erica Roane on Apr 1, 2016 7:30:00 AM

 

 

What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads. 

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Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising

33Across Water Cooler Recap [3/25/16]

Posted by Erica Roane on Mar 25, 2016 7:30:00 AM

What's the buzz around the office this week? Google, Yahoo and Disney assist IAB in viewability-focused primer, online ad spend could beat out television for the first time and CBS Interactive just increased their native programmatic ad spends. 

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Topics: programmatic, News, native advertising, display advertising, viewability