Last Week Today [1/9/17]

Posted by Erica Roane on Jan 9, 2017 7:35:00 AM

Welcome to 2017! What's the buzz around the office this week? Controversial ad-driven media could be here to stay, the FTC wants consumers to know when their information is being tracked, and AOL announces the launch of their new data-infused ad units powered by Verizon.
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Topics: News, cross-device, native advertising, yield optimization

Last Week Today [7/25/16]

Posted by Erica Roane on Jul 25, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

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Topics: programmatic, ad blocking, header bidding, native advertising

Last Week Today [7/11/16]

Posted by Erica Roane on Jul 11, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.

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Topics: header bidding, native advertising, programmatic creative

33Across Water Cooler Recap [3/31/16]

Posted by Erica Roane on Apr 1, 2016 7:30:00 AM

 

 

What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads. 

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Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising

33Across Water Cooler Recap [3/25/16]

Posted by Erica Roane on Mar 25, 2016 7:30:00 AM

What's the buzz around the office this week? Google, Yahoo and Disney assist IAB in viewability-focused primer, online ad spend could beat out television for the first time and CBS Interactive just increased their native programmatic ad spends. 

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Topics: programmatic, News, native advertising, display advertising, viewability