What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers.
What's the buzz around the office this week? Publishers and their need to profit from virtual reality, bad words being used within programmatic advertising, and the chance of publishers no longer being able to monetize on Facebook Live.
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of Mobile In-Feed, completing our full suite of In-Feed products. Designed to drive incremental revenue to publishers, these ads units also give users complete control over their experiences. Read more here.
Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision. Not only are publishers able to earn revenue from these platforms but they also receive analytics to back up their efforts. However before publishers hit ‘auto’ and solely rely on a social media platform's performance here are a few tips to consider when monetizing on a social media platform.
For mid and long-tail publishers, social media platforms are great for referring traffic but don’t get too comfortable. Platforms such as Facebook consistently change their algorithms for traffic referrals. Keep this in mind as the traffic rolls in.
It’s all about the content
Consistent and readily available content is key in maximizing performance on a social media platform. The more engaging the content, the better chance you have at converting social viewers to regular visits to your own site. Also consider releasing archived materials and creating timeless and even seasonal content which can re-published at any time.
Nurture your demographic
Once you gain loyal visitors from social platforms, retaining them is key! Targeting and retargeting visitors with engaging ads keeps your users interested and familiar with your site. Consider using a CRM service to further develop the relationship with your visitors.
Are you interested in earning your holiday bonus? Consider monetizing with 33Across for incremental revenue.
Great news, 33Across now supports HTTPS sites!
So what is the difference between HTTP and HTTPS sites?
What's the buzz around the office this week? Our own Paul Bell chats header-bidding with AOL, mobile video is expected to generate billions in revenue and why publishers should keep the user experience in mind when wanting to increase monetization.
We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. With mobile video slated to outpace desktop and reach $6.82 billion in digital ad spend by 2019, we're excited to introduce this product to help our publishers monetize such a highly demanded inventory source.
For the past two weeks media companies have taken over swanky NYC venues for Digital Content NewFronts 2016. Presented by The Interactive Advertising Bureau (IAB) the presentations featured content we can expect to see through 2017. A common theme throughout the NewFronts presentations was the intent for media companies to produce original content series.
Have you seen our political digital advertising infographic? Publishers have an opportunity to really cash in this election year. With over $11.4 billion projected to be spent in political digital advertising, the monetization opportunities are endless. Here at 33Across, our team is beyond excited to assist you in profiting this season.
Don’t be exclusive
Review your traffic to ensure that your site has a variety of available ad sizes. The less exclusions, the better. The more options your site has to monetize, the more bidding opportunities you will have.
From mobile to desktop, your audience (aka candidates’ potential voters) are checking in from everywhere. Consider how your audience consumes content and ensure placements respond to whatever device they’re on, you’ll have better bid opportunities.
Don’t forget to think local. Aside from the big election, there are thousands of elections happening locally. This level of specificity combined with real-time-bidding makes election season great for programmatic publishers. You can easily adjust your target audience at any time, if you aren't achieving your fill goals.
Use outstream video
With video being the most profitable component of digital advertising, it should be a major part of your monetization strategy. Too busy to create your own pre-roll video? Capitalize by incorporating outstream video to your portfolio.
Not already making money with us? Don’t wait until November. There’s no time like the present!