Last Week Today [2/21/17]

Posted by Erica Roane on Feb 21, 2017 8:14:00 AM

What's the buzz around the office this week? 33Across hires a new COO, Google may need some supply-side help from smaller providers, and mobile app monetization grows.
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Topics: mobile, publishers, monetization

Last Week Today [9/12/16]

Posted by Erica Roane on Sep 12, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: mobile, publishers, programmatic advertising, mobile video, pmp

Last Week Today [9/6/16]

Posted by Erica Roane on Sep 6, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? How programmatic advertising could work with luxury brands, the dominace of mobile display and Facebook entering the world of header bidding. 

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Topics: mobile, header bidding, facebook

Monetize mobile web traffic programmatically

Posted by Lisa Mollura on May 24, 2016 12:43:00 PM


We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. With mobile video slated to outpace desktop and reach $6.82 billion in digital ad spend by 2019, we're excited to introduce this product to help our publishers monetize such a highly demanded inventory source.

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Topics: programmatic, mobile, outstream video, monetization, video advertising

33Across Water Cooler Recap [4/29/16]

Posted by Erica Roane on Apr 29, 2016 7:30:00 AM

 

What's the buzz around the office this week? More opportunities for small and medium-sized publishers; engagement may soon take priority over viewability and everything you need to know about programmatic tv. 

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Topics: programmatic, mobile, programmatic tv, digital advertising, publishers, viewability, engagement, cost per engagement, programmatic advertising

33Across Water Cooler Recap [4/22/16]

Posted by Erica Roane on Apr 22, 2016 7:30:00 AM

 

What's the buzz around the office this week? Thanks to mobile and social, digital ad spending has hit an all time high; viewability is increasing in popularity in the UK and Facebook steps up their third-party verification game. 

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Topics: programmatic, mobile, digital advertising, publishers, viewability, third party verification

33Across Water Cooler Recap [4/15/16]

Posted by Erica Roane on Apr 14, 2016 12:26:13 PM

 

What's the buzz around the office this week? Our own Eric Wheeler breaks down the digital advertising profitability for the 2016 election; thanks to the success of programmatic, publishers must now assess productivity among other housekeeping items; and video is leading the pack in programmatic advertising.

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Topics: programmatic, mobile, digital advertising, publishers, political advertising, video advertising

33Across Water Cooler Recap [4/8/16]

Posted by Erica Roane on Apr 8, 2016 8:00:00 AM

 

 

What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability. 

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Topics: programmatic, mobile, News, ad blocking, ad fraud, viewability

Programmatic Takes Off in 2016 [Infographic]

Posted by Eric Wheeler on Jan 6, 2016 8:30:00 AM

2015 was a banner year for programmatic marketing. Everywhere you turned, you heard more about the rise of programmatic as well as the problems that came with it: questionable viewability, fraudulent traffic and now today the rise in ad blockers.

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Topics: video, programmatic, mobile