Last year was the debut of programmatic Super Bowl TV ads, with Oreo and Ritz the first to give it a whirl. Programmatic’s efficiency and ease have many buyers contemplating purchasing TV ads programmatically. With Super Bowl 50 upon us, what changes in ad buying can we expect to see beyond the big game? Read the entire story on ClickZ.
Programmatic spend is expected to reach the $20 billion mark in 2016, but brands are becoming wary of investing their media dollars as the industry grapples with the lack of transparancey, low viewability, and fraudulent traffic.