Point-of-care patient education media company AccentHeath recently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers. This acquisition signifies the merging worlds of health care and technology. From diagnosing an illness to learning how to make the perfect quinoa, consumers are instinctively using the digital stratosphere to achieve and maintain wellness. Thanks to this level of awareness, brands now have an opportunity to deliver creative content programmatically which can not only resonate with consumers but have a lasting impact. Here are some helpful tips for running your sensitive ads programmatically.
The 33Across office spent most of this week hacking. Between working with teams to come up with a next-level hack and keeping up with our day- to-day responsibilities, here's what caught our attention.
So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.
Last year was the debut of programmatic Super Bowl TV ads, with Oreo and Ritz the first to give it a whirl. Programmatic’s efficiency and ease have many buyers contemplating purchasing TV ads programmatically. With Super Bowl 50 upon us, what changes in ad buying can we expect to see beyond the big game? Read the entire story on ClickZ.
Programmatic spend is expected to reach the $20 billion mark in 2016, but brands are becoming wary of investing their media dollars as the industry grapples with the lack of transparancey, low viewability, and fraudulent traffic.