Health and Wellness: How to win programmatically

Posted by Erica Roane on Jun 29, 2016 8:30:00 AM

Point-of-care patient education media company AccentHeath recently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers. This acquisition signifies the merging worlds of health care and technology. From diagnosing an illness to learning how to make the perfect quinoa, consumers are instinctively using the digital stratosphere to achieve and maintain wellness. Thanks to this level of awareness, brands now have an opportunity to deliver creative content programmatically which can not only resonate with consumers but have a lasting impact.  Here are some helpful tips for running your sensitive ads programmatically.

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Topics: media buying, programmatic advertising, healthcare, buyers