What's the buzz around the office this week? New product tools from AppNexus, and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology.
What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology.
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Topics: header bidding, publishers, viewability, mobile video
What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive and when it comes to ad blocking, publishers have more control than they may think.
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Topics: programmatic, ad blocking, header bidding, publishers, buyers
What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.
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Topics: programmatic, ad blocking, header bidding, native advertising
What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.
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Topics: header bidding, native advertising, programmatic creative
What's the buzz around the office this week? Our own Paul Bell chats header-bidding with AOL, mobile video is expected to generate billions in revenue and why publishers should keep the user experience in mind when wanting to increase monetization.
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Topics: programmatic, header bidding, monetization, mobile video
What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.'
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Topics: programmatic, News, ad blocking, header bidding, cross-device
The 33Across office spent most of this week hacking. Between working with teams to come up with a next-level hack and keeping up with our day- to-day responsibilities, here's what caught our attention.
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Topics: video, media buying, News, outstream video, header bidding
