Last Week Today [1/17/17]

Posted by Erica Roane on Jan 17, 2017 9:14:43 AM

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.
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Topics: header bidding, facebook, programmatic video, server-side header bidding

Last Week Today [12/19/16]

Posted by Erica Roane on Dec 19, 2016 7:48:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.
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Topics: programmatic, header bidding, facebook

Last Week Today [12/5/16]

Posted by Erica Roane on Dec 5, 2016 7:14:00 AM

 

What's the buzz around the office this week?  Tips for publishers looking to optimize their yields social influencers are now able to buy ads programmatically, and  another media giant enters the header bidding space.
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Topics: header bidding, programmatic advertising, yield optimization

Last Week Today [11/28/16]

Posted by Erica Roane on Nov 28, 2016 6:44:08 AM

What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers. 

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Topics: ad blockers, header bidding, publishers, monetization, programmatic advertising

Digiday Publishing Summit Europe: Innovation is Key

Posted by Yuri Burka on Nov 5, 2016 1:27:49 PM

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe. Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event.  I learned of the challenges and pain points that publishers throughout the EU face. I also witnessed the value that European publishers have for both their advertisers and viewers. Here are my takeaways from the event.

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Topics: ad blocking, header bidding, publishers

Last Week Today [9/6/16]

Posted by Erica Roane on Sep 6, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? How programmatic advertising could work with luxury brands, the dominace of mobile display and Facebook entering the world of header bidding. 

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Topics: mobile, header bidding, facebook

Last Week Today [8/29/16]

Posted by Erica Roane on Aug 29, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? New product tools from AppNexus, and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

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Topics: header bidding

Last Week Today [8/22/16]

Posted by Erica Roane on Aug 22, 2016 4:44:20 PM

 

 

What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

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Topics: header bidding, publishers, viewability, mobile video

Last Week Today [8/8/16]

Posted by Erica Roane on Aug 8, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive  and when it comes to ad blocking, publishers have more control than they may think. 

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Topics: ad blocking, header bidding, publishers, programmatic advertising, buyers

Last Week Today [7/25/16]

Posted by Erica Roane on Jul 25, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

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Topics: programmatic, ad blocking, header bidding, native advertising