Last Week Today: Yield Optimization, Ending Google 'Last Look' and Programmatic's Growth

Posted by Erica Roane on Apr 10, 2017 7:55:00 AM

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 
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Topics: header bidding, google, video advertising, programmatic advertising, yield optimization

Last Week Today: Monetizing Video, Mobile Location Data, and Ad Blocking for Advertisers

Posted by 33Across on Apr 3, 2017 8:34:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: ad blocking, header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Brand Safety, Facebook's Header Bidding, and Simplifying Video

Posted by 33Across on Mar 27, 2017 10:02:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Snapchat's IPO, Creative Data, and Video Header Bidding [3/6/17]

Posted by 33Across on Mar 6, 2017 7:44:00 AM

What's the buzz around the office this week? What in store for SnapChat now that it's gone public, creating the perfect campaign with data and creative; and some points to consider when it comes to video header bidding.
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Topics: ad blocking, header bidding, snapchat, publishers, programmatic creative

Digiday Publishing Summit Europe: The Power of Publishers

Posted by Yuri Burka on Feb 28, 2017 11:31:46 AM

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics. Witnessing the growing urge within the publishing community to have a collective voice against these two forces as well as other issues publishers face was both striking and empowering. Below are a few of my takeaways from the event.

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Topics: ad blocking, header bidding, publishers, data, digiday

Last Week Today [1/17/17]

Posted by Erica Roane on Jan 17, 2017 9:14:43 AM

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.
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Topics: header bidding, facebook, programmatic video, server-side header bidding

Last Week Today [12/19/16]

Posted by Erica Roane on Dec 19, 2016 7:48:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.
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Topics: programmatic, header bidding, facebook

Last Week Today [12/5/16]

Posted by Erica Roane on Dec 5, 2016 7:14:00 AM

 

What's the buzz around the office this week?  Tips for publishers looking to optimize their yields social influencers are now able to buy ads programmatically, and  another media giant enters the header bidding space.
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Topics: header bidding, programmatic advertising, yield optimization

Last Week Today [11/28/16]

Posted by Erica Roane on Nov 28, 2016 6:44:08 AM

What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers. 

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Topics: ad blockers, header bidding, publishers, monetization, programmatic advertising

Digiday Publishing Summit Europe: Innovation is Key

Posted by Yuri Burka on Nov 5, 2016 1:27:49 PM

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe. Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event.  I learned of the challenges and pain points that publishers throughout the EU face. I also witnessed the value that European publishers have for both their advertisers and viewers. Here are my takeaways from the event.

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Topics: ad blocking, header bidding, publishers