Friday Fives: Our GM of publisher solutions gives advice for women in tech and reveals how she invests in self-care

Posted by Erica Roane on Apr 13, 2018 11:00:33 AM

Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this firsthand. Starting her career at one of the most renowned publishing companies, Anita has grasped the inner workings of both the traditional and digital sides of publishing. Check out her responsibilities in the early days of publishing, advice she has for women in tech, and how she invests in self-care.

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Friday Fives: Director of Product Mgmt, Alison Connard Discusses All Things Product, and Her Last Vacation

Posted by Erica Roane on Mar 16, 2018 3:16:48 PM

The best products are a result of a team who knows project management well. Alison Connard, our Director of Product Management is no exception to this rule. Bringing a wealth of experience, Alison works closely with a number of teams including our Engineering and Marketing teams to ensure that 33Across’ product offerings are competitive and commercialized successfully. For this edition of Friday Fives, Alison gives us insight on how she got into product management, the skills needed for the role, and where her last vacation was.

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Friday Fives: Alex R. from our Sales team on programmatic growth and how he uses his camera skills

Posted by Erica Roane on Mar 2, 2018 1:15:12 PM

Welcome to Friday! This week we’re featuring a member of our incredible sales team, Alex Ratajczyk. Recently promoted to Channel Sales Director, Alex is responsible for servicing our demand side platforms. He’s been with 33Across for over four years and a lot has changed within the industry since his start. Check out his thoughts on how programmatic advertising has changed, awesome qualities within great salespeople, and his skills behind the camera.

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Friday Fives: Engineering tips and the makings of an awesome Saturdays from Sr. Software Engineer Aparna Hegde

Posted by Erica Roane on Feb 16, 2018 3:52:44 PM

Welcome to Friday! As with most tech companies, our engineers play a major role in our company's success. One of our Senior Software Engineers Aparna Hegde, is no exception to that rule. Serving as a member of our high-performing engineering team, Aparna is responsible keeping 33Across’ technology at its very best. Learn more about her including why she decided to become an engineer, how a non-technical person can learn engineering, and what her favorite weekend day is!

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Friday Fives: Lauren Hollinger, Dir, Publisher Acquisition on the Duopoloy, Publisher Challenges, and Fun Times

Posted by Erica Roane on Dec 1, 2017 1:36:49 PM

As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher relationships. For this edition of Friday Fives we’re featuring Lauren Hollinger, Director of Publisher Acquisition. Read more to learn about Lauren’s take on the Facebook/Google Duopoly, challenges for publishers, and of course the most fun she’s had recently.

What are the top three things that publishers are looking for in 2018? 
With regards to brand safety, publishers are looking for accountability from buyers. They're also looking to expand and improve their video monetization strategy, and to also remove ad clutter while increasing revenue.

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Friday Fives: 2018 predictions and more with Adam K., our Sr Dir of Demand Development

Posted by Erica Roane on Nov 10, 2017 3:53:16 PM

Cheers to the weekend! For this edition of Friday Fives we’re chatting with Adam Kadet, our Senior Director of Demand Development. Check out how Adam serves his clients and what he thinks brands are looking for in Q4. He also dishes on the future of ad tech, which buzzwords should retire, and which weekend day he considers to be the best.

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Friday Fives: Our VP of Product Blair Pecka Shares How Courage and Passion Will Get You Far

Posted by Erica Roane on Sep 22, 2017 11:24:49 AM

No risk, no reward - that’s the theme of this Friday Fives. Blair Pecka shares her career journey into product management and how determination and hard work led to her recent promotion to vice president of product. We’ll also learn about product management misconceptions and one of her all-time favorite movies. 

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Friday Fives: Kaitlin Griffin Talks Teamwork, Maintaining Confidence, and Her New Passion Project

Posted by Erica Roane on Sep 8, 2017 2:23:00 PM

Summer may be over, but we’re keeping the good times rolling with our Friday Fives. For this edition we’re featuring Kaitlin Griffin, an Account Executive on our Sales team. Having been with 33Across for over 3 years, she works closely with 33Across’ agency clients. Check out Kaitlin as she describes the top things that agencies are looking for and the role data will play in the future. 

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Friday Fives: Our Principal Engineer Mike Foster on 33Across Growth, AI, and Reading NT Greek

Posted by Erica Roane on Jul 14, 2017 9:47:00 AM

Today we celebrate Foster Day! You may ask yourself, “What’s that?” Foster Day marks the anniversary of our longest employee Mike Foster, our Principal Engineer. This edition of Friday Fives (as well as the entire day here at 33Across) is in celebration of Mike’s service and commitment to the company. Learn more about how 33Across has grown, Mike's views on artificial intelligence, and the multiple instruments he plays.

How has engineering changed since you’ve been in the industry?
The industry has changed immensely. Software engineers now have access to a number of packages that can be integrated to form larger systems. This has influenced the way engineers think about software development. Computers and the way that they are manufactured have also advanced. Much more can be done now with less hardware and for less money.

What engineering project proved to be your most challenging?
During the early years of 33Across, everything was a challenge because we had very few people and we were starting from scratch. More recently we replaced Chukwa with Flume. We’re also upgrading our Hadoop application software to CDH5. All of these have been challenging projects.

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Friday Fives | Bageshri Lagu, Gives Career Advice and Her Food Speciality

Posted by Erica Roane on Jun 23, 2017 12:27:27 PM

Here at 33Across we pride ourselves on providing publishers with groundbreaking publisher technology products. The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on Bageshri Lagu, our Director of Product Management. She spilling the tea on what excites her about working for 33Across as well as her specialty dish!

How did you get your start in product management? What advice do you have for someone entering the field?
I started my career in product management defining software features for Motorola phones. Anyone looking to transition into product management should look into certificate courses. They should also join meet ups,check out product management-focused blogs, and attend webinars to learn more about the field.

What excites you about working at 33Across?
33Across' culture of collaboration, innovation, and excellence motivates and excites me everyday. I know everyone brings their best and we work really well together as a team. 

In comparison to other industries, what makes being a product manager within ad tech different?
Compared to my experience in mobile software, apps, and content; I find Ad Tech to be faster moving. This industry is complex and ever-changing with many players. With so much competition, you really have to think about what will make your product stand out from others and also anticipate industry trends. 

What are a few personality traits that make for a successful career in product management?
Being a good listener, an influencer, a problem solver, and having a business mindset are all top personality traits of a great product manager.

Do you cook? If so what is your specialty dish?
I would call my style of cooking as somewhat traditional Indian cuisine. My specialty dish is Goan coconut chicken curry.
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