Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 
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Topics: facebook, data, third party verification

Last Week Today: Monetizing Video, Mobile Location Data, and Ad Blocking for Advertisers

Posted by 33Across on Apr 3, 2017 8:34:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: ad blocking, header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Brand Safety, Facebook's Header Bidding, and Simplifying Video

Posted by 33Across on Mar 27, 2017 10:02:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: header bidding, facebook, video advertising, programmatic advertising

Last Week Today: NYIAX, In-App Viewability, and More Facebook Ads for Pubs

Posted by 33Across on Mar 20, 2017 8:21:00 AM

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 
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Topics: viewability, facebook, monetization

Last Week Today: Ad Blocking, Facebook, and 'fat' ads  [2/28/17]

Posted by 33Across on Feb 27, 2017 7:48:00 AM

What's the buzz around the office this week? A publisher convinced it's users to stop blocking ads, Facebook reveals their plans for 2017, and publishers take action against large ad sizes.
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Topics: ad blocking, publishers, facebook, monetization, advertisers

Last Week Today [2/6/17]

Posted by Erica Roane on Feb 6, 2017 8:03:00 AM

What's the buzz around the office this week? Consumers are willing to be more transparent if brands are, Facebook's impressive Q4 earnings, and how brands used real-time advertisements at this year's Superbowl.
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Topics: facebook

Last Week Today [1/30/17]

Posted by Erica Roane on Jan 30, 2017 7:54:00 AM

What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.
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Topics: facebook, engagement, monetization, programmatic advertising

Last Week Today [1/17/17]

Posted by Erica Roane on Jan 17, 2017 9:14:43 AM

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.
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Topics: header bidding, facebook, programmatic video, server-side header bidding

Last Week Today [12/26/16]

Posted by Erica Roane on Dec 26, 2016 8:26:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Server-based bidding and video ads, how publishers can win while competing with digital giants, and programmatic creative's future in ad tech.
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Topics: programmatic, facebook, programmatic creative

Last Week Today [12/19/16]

Posted by Erica Roane on Dec 19, 2016 7:48:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.
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Topics: programmatic, header bidding, facebook