Increased ad viewability and higher CPMs with Real Display Pro

Posted by Erica Roane on Sep 13, 2016 12:46:26 PM

Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency.

Read More

Topics: 33Across News, publishers, buyers

Last Week Today [8/15/16]

Posted by Erica Roane on Aug 15, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Facebook makes a bold move towards ad blockers, programmatic advertising experiences triple-digit growth in Q2 and marketers should consider providingt the same transparency they demand of their partners. 

Read More

Topics: ad blocking, publishers, facebook, programmatic advertising, buyers

4 types of programmatic PMPs and how to choose them

Posted by Erica Roane on Aug 12, 2016 9:30:00 AM

Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium inventory not available on open exchanges; this multi-billion dollar a year sector in programmatic advertising is only expected to grow. As profitable as they may be, choosing the right PMP can be a bit of a challenge. Have no fear, we have you covered with this helpful breakdown on PMPs and choosing the best one for your campaign goals.

Read More

Topics: buyers, private marketplace

Last Week Today [8/8/16]

Posted by Erica Roane on Aug 8, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive  and when it comes to ad blocking, publishers have more control than they may think. 

Read More

Topics: ad blocking, header bidding, publishers, programmatic advertising, buyers

Last Week Today [8/1/16]

Posted by Erica Roane on Aug 1, 2016 9:42:31 AM

 

 

What's the buzz around the office this week? Programmatic hits 'rock bottom' and it's actually great. Verizon's acquisiton of Yahoo reveals they are ready to take on the competition and 5G's revolutionary speed and it's potential impact on digital video. 

Read More

Topics: publishers, programmatic advertising, digital video advertising, buyers

2016 Olympics: Going for programmatic 'Gold'

Posted by Erica Roane on Jul 21, 2016 2:30:00 PM

All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well. A lot has changed since the 2012 Olympic games. Thanks to mobile devices and Brazil’s US-friendly time zone, viewers will now have complete access to their favorite country, sport and athlete in real-time. This unprecedented level of digital exposure allows marketers to reach a number of target demographics within one campaign.  So, let the games begin.

Read More

Topics: programmatic, mobile video, buyers

Last Week Today [7/18/16]

Posted by Erica Roane on Jul 18, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.

Read More

Topics: display advertising, publishers, viewability, programmatic advertising, UK, buyers

Health and Wellness: How to win programmatically

Posted by Erica Roane on Jun 29, 2016 8:30:00 AM

Point-of-care patient education media company AccentHeath recently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers. This acquisition signifies the merging worlds of health care and technology. From diagnosing an illness to learning how to make the perfect quinoa, consumers are instinctively using the digital stratosphere to achieve and maintain wellness. Thanks to this level of awareness, brands now have an opportunity to deliver creative content programmatically which can not only resonate with consumers but have a lasting impact.  Here are some helpful tips for running your sensitive ads programmatically.

Read More

Topics: media buying, programmatic advertising, healthcare, buyers

What programmatic buyers want from publishers

Posted by Erica Roane on May 5, 2016 2:29:47 PM

Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg. With so many different partners, publisher expectations can be endless. To ease your mind, we have taken on the task of finding out what buyers truly want from their publishers. We may not have all the answers but we think we are off to a great start.

Viewability
One of the biggest requirements is viewability, which can also directly affect publisher revenue. Becoming a form of currency, viewability has become an expectation from many buyers and some won’t even pay for impressions that are not 100% in-view. Enabling ads that are highly viewable not only increases your revenue as a publisher but also your overall page viewability score, making your inventory even more attractive and valuable.

Transparency
Buyers want to know what’s happening behind the scenes with their ads with regard to page placement, audience information, etc. Questions of legitimacy arise when buyers are not granted access to performance. The more transparent you are with buyers the more credible you look as a publisher. Working with tech providers who enable transparency is a great way to build your credibility, which fosters relationships with buyers.

Quality
Fraud-free, in-view and high-quality ad units; try saying that in one breath. Buyers want high performance, at the best cost and at scale. Since programmatic buyers prefer to “set it and forget it,” the more you as a publisher can guarantee quality the more buyers will rely on you to fill impressions.

Already a 33Across publisher? You are in luck. 33Across gives our buyers 100% in-view, fraud-free and in turn our publishers more incremental revenue. Not yet a publisher? Today is a great day to join us!

Read More

Topics: publishers, viewability, advertisers, buyers