What was the buzz around the office last week? Quality assurance with blockchain technology, new concerns with whitelisting, and preparation steps for next year's GDPR.
Blockchain technology has the potential revolutionize programmatic advertising. Blockchain technology could streamline the quality assurance process between advertisers and publishers. This could also minimize a lot of back and forth between trading desk, publishers, and brands. According to NASDAQ, blockchain-based verification systems are already in use and are on the rise.