Last Week Today: Quality Assurance, Whitelisting, and GDPR Prep

Posted by Erica Roane on Oct 20, 2017 5:08:13 PM

What was the buzz around the office last week? Quality assurance with blockchain technology, new concerns with whitelisting, and preparation steps for next year's GDPR.  

1. Bringing quality assurance to ad tech  

Blockchain technology has the potential revolutionize programmatic advertising. Blockchain technology could streamline the quality assurance process between advertisers and publishers. This could also minimize a lot of back and forth between trading desk, publishers, and brands. According to NASDAQ, blockchain-based verification systems are already in use and are on the rise.

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Topics: publishers, advertisers, transparency, blockchain

Last Week Today: Video Strategies, Blockchain's Value, and E-Commerce on Facebook

Posted by Erica Roane on Sep 30, 2017 11:54:34 PM

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. Facebook's New Targeting Tools  

Facebook now has a way for advertisers to target consumers offline. The social media platform recently announced that businesses can now build audiences of of people who have made offline purchases. With the new tool, advertisers can also create lookalike audiences of potential shoppers based on recent in-store visits. AdExchanger explains how shoppers are expecting for brands to track their shopping behavior. 

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Topics: publishers, facebook, advertisers, transparency, blockchain