What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how blockchain technology could combat ad fraud.
When Google’s new ad blocker went live back in February, the industry wondered how the new regulations would impact ad tech. MediaPost suggests that the new regulations gets rid of cheap, loud, and annoying ads while making room for ads that are high quality and trustworthy. With American adults consuming over 12 hours of media a day, Better Ads Standards could serve as a great opportunity for brands to build better relationships with consumers.