Last Week Today: Native Advertising Gets a Push, SSPs Face New Challenges, and the Takeover of Audience IDs

Posted by 33Across on May 15, 2017 2:57:17 PM

What was the buzz around the office last week? Sharethrough and BrightRoll's new integration, SSPs and their need to get things in order, and how the rise of Audience ID usage is among us.

1. Native advertising just got a little bigger  


Native ad platform Sharethrough has integrated with Brightroll DSP, giving their advertisers access to over 4.5 billion impressions each month. This move has made native advertising accessible to programmatic buyers as well as to Brightroll’s advertisers. Some retailers are even experiencing a 21% increase in visits to their brand’s retail location,  The Drum explains how native advertising is key for brands.

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Topics: native advertising, data, audience, SSPs

33Across Water Cooler Recap [5/13/16]

Posted by Erica Roane on May 13, 2016 7:30:00 AM

 

What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money. 

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Topics: programmatic, digital advertising, publishers, viewability, audience, political advertising, programmatic advertising, digital video advertising

33Across Water Cooler Recap [5/6/16]

Posted by Erica Roane on May 6, 2016 7:30:00 AM

 

What's the buzz around the office this week? NewFronts presents big opportunities for publishers; doing the right thing when it comes to viewability and considering your audience when creating content.

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Topics: programmatic, digital advertising, publishers, viewability, audience, NewFronts 2016, programmatic advertising