Transparency and Transformation: 3 Takeaways from Digiday Agency Summit

Posted by Adam Kadet on Mar 9, 2017 3:55:59 PM

 

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Topics: advertisers

Last Week Today: Ad Blocking, Facebook, and 'fat' ads  [2/28/17]

Posted by 33Across on Feb 27, 2017 7:48:00 AM

What's the buzz around the office this week? A publisher convinced it's users to stop blocking ads, Facebook reveals their plans for 2017, and publishers take action against large ad sizes.
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Topics: ad blocking, publishers, facebook, monetization, advertisers

Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

What programmatic buyers want from publishers

Posted by Erica Roane on May 5, 2016 2:29:47 PM

Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg. With so many different partners, publisher expectations can be endless. To ease your mind, we have taken on the task of finding out what buyers truly want from their publishers. We may not have all the answers but we think we are off to a great start.

Viewability
One of the biggest requirements is viewability, which can also directly affect publisher revenue. Becoming a form of currency, viewability has become an expectation from many buyers and some won’t even pay for impressions that are not 100% in-view. Enabling ads that are highly viewable not only increases your revenue as a publisher but also your overall page viewability score, making your inventory even more attractive and valuable.

Transparency
Buyers want to know what’s happening behind the scenes with their ads with regard to page placement, audience information, etc. Questions of legitimacy arise when buyers are not granted access to performance. The more transparent you are with buyers the more credible you look as a publisher. Working with tech providers who enable transparency is a great way to build your credibility, which fosters relationships with buyers.

Quality
Fraud-free, in-view and high-quality ad units; try saying that in one breath. Buyers want high performance, at the best cost and at scale. Since programmatic buyers prefer to “set it and forget it,” the more you as a publisher can guarantee quality the more buyers will rely on you to fill impressions.

Already a 33Across publisher? You are in luck. 33Across gives our buyers 100% in-view, fraud-free and in turn our publishers more incremental revenue. Not yet a publisher? Today is a great day to join us!

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Topics: publishers, viewability, advertisers, buyers