Last Week Today: Creating Quality Inventory, Snapchat Losses, and Facebook Monetization

Posted by Erica Roane on Nov 17, 2017 5:29:16 PM

What was the buzz around the office last week? How publishers can serve quality inventory, Snapchat takes a big hit, and Facebook allows publishers to monetize.  

1. How publishers can win with low supply  

With publishers moving towards private marketplaces, there is a shortage of quality supply within ad tech. To create better inventory, there are a number of things publishers can do to self-regulate. First, publishers can adhere to ads.txt get rid of bad actors and domain spoofing. Publishers can also react to video inventory, while it’s low in supply it’s what users want to consume. AdExchanger explains how striking the right balance between time and platform is the best interest of both publishers and advertisers.

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Topics: programmatic, monetization, private marketplace, ads.txt

Ads.txt | Be part of the solution

Posted by Anita Pollert on Jul 12, 2017 4:03:31 PM

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers. To help increase industry adoption, 33Across has communicated to our publisher partners to implement the ads.txt file to their site domain.  Ads.txt will also help publishers avoid experiencing a dip in revenue by being classified as an unauthorized seller. 

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Topics: ads.txt