What was the buzz around the office last week? How publishers can serve quality inventory, Snapchat takes a big hit, and Facebook allows publishers to monetize.
With publishers moving towards private marketplaces, there is a shortage of quality supply within ad tech. To create better inventory, there are a number of things publishers can do to self-regulate. First, publishers can adhere to ads.txt get rid of bad actors and domain spoofing. Publishers can also react to video inventory, while it’s low in supply it’s what users want to consume. AdExchanger explains how striking the right balance between time and platform is the best interest of both publishers and advertisers.