Last Week Today [2/13/17]

Posted by Erica Roane on Feb 13, 2017 7:34:00 AM

What's the buzz around the office this week? The Washington Post releases a new custom ad unit, 'methbot' compromising publisher integrity, and our CEO offering his 2017 predictions for ad tech.
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Topics: ad fraud, publishers, monetization

Fight Back: 3 tips towards preventing digital ad fraud

Posted by Erica Roane on Jul 27, 2016 3:08:56 PM

33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.

With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.

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Topics: ad fraud, 33Across News, publishers, third party verification

33Across Water Cooler Recap [6/20/16]

Posted by Erica Roane on Jun 20, 2016 8:00:00 AM

 

What's the buzz around the office this week? Small and mid-sized businesses weigh the benefits of programmatic, B2B companies are spending more programmatically and platforms distance themselves from the word 'programmatic.'

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Topics: ad blocking, ad fraud, programmatic advertising, B2B

33Across Water Cooler Recap [4/8/16]

Posted by Erica Roane on Apr 8, 2016 8:00:00 AM

 

 

What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability. 

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Topics: programmatic, mobile, News, ad blocking, ad fraud, viewability

33Across Water Cooler Recap [3/31/16]

Posted by Erica Roane on Apr 1, 2016 7:30:00 AM

 

 

What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads. 

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Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising

33Across Water Cooler Recap [1/22/16]

Posted by Lisa Mollura on Jan 22, 2016 9:04:03 AM

So, what's got the 33Across office talking this week? 

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Topics: News, ad blockers, ad fraud