Last Week Today [8/8/16]

Posted by Erica Roane on Aug 8, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? LinkedIn boosts their programmatic efforts in the APAC. For some SSPs, header bidding becomes too competitive  and when it comes to ad blocking, publishers have more control than they may think. 

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Topics: ad blocking, header bidding, publishers, programmatic advertising, buyers

Last Week Today [7/25/16]

Posted by Erica Roane on Jul 25, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

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Topics: programmatic, ad blocking, header bidding, native advertising

Last Week Today [6/27/16]

Posted by Erica Roane on Jun 24, 2016 4:02:28 PM

 

What's the buzz around the office this week? Americans are doing the most when it comes to ad-blocking, a new business model on the horizon for ad tech and 33Across' CEO Eric Wheeler offers his predictions on market corrections. 

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Topics: programmatic, ad blocking

33Across Water Cooler Recap [6/20/16]

Posted by Erica Roane on Jun 20, 2016 8:00:00 AM

 

What's the buzz around the office this week? Small and mid-sized businesses weigh the benefits of programmatic, B2B companies are spending more programmatically and platforms distance themselves from the word 'programmatic.'

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Topics: ad blocking, ad fraud, programmatic advertising, B2B

33Across Water Cooler Recap [6/3/16]

Posted by Erica Roane on Jun 3, 2016 7:30:00 AM

 

What's the buzz around the office this week? The advertising industry explores options against ad-blocking, creative content is becoming a necessity for marketers and how programmatic marketing could soon replace programmatic advertising. 

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Topics: ad blocking, programmatic advertising, programmatic marketing, programmatic creative

33Across Water Cooler Recap [4/8/16]

Posted by Erica Roane on Apr 8, 2016 8:00:00 AM

 

 

What's the buzz around the office this week? Politics, programmatic and emotions are the perfect trifecta, publishers step their game up thanks to ad-blockers and the MRC releases standards for mobile viewability. 

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Topics: programmatic, mobile, News, ad blocking, ad fraud, viewability

33Across Water Cooler Recap [3/18/16]

Posted by Erica Roane on Mar 18, 2016 7:30:00 AM

What's the buzz around the office this week? SnapChat and Instagram influencers go programmatic, cross-device attribution proves crucial to programmatic advertising, and what every Publisher should know about 'Header Bidding.' 

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Topics: programmatic, News, ad blocking, header bidding, cross-device

33Across Water Cooler Recap [3/11/16]

Posted by Lisa Mollura on Mar 11, 2016 7:30:00 AM

What's the buzz around the office this week? Facebook shuts down its ad bidding software, the IAB has a new 'DEAL' to fight ad blocking, and in-house programmatic buying. 

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Topics: programmatic, News, ad blocking

33Across Water Cooler Recap [2/26/16]

Posted by Lisa Mollura on Feb 26, 2016 8:44:42 AM

What's the buzz around the office this week? The New York Times reports on ad blocking, the secret to The Trade Desk's success, and Hulu goes programmatic. 

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Topics: programmatic, News, ad blocking, programmatic tv, dsp