Last Week Today [11/28/16]

Posted by Erica Roane on Nov 28, 2016 6:44:08 AM

What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers. 

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Topics: ad blockers, header bidding, publishers, monetization, programmatic advertising

Last Week Today [9/26/16]

Posted by Erica Roane on Sep 26, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, publishers, millennials, time-in-view

Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

33Across Water Cooler Recap [2/5/16]

Posted by Lisa Mollura on Feb 5, 2016 9:30:00 AM

So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.

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Topics: video, media buying, News, ad blockers, snapchat, attention-based ads

33Across Water Cooler Recap [1/29/16]

Posted by Lisa Mollura on Jan 29, 2016 8:43:03 AM

So, what's got the 33Across office talking this week? Snowstorms, IAB Leadership Conference, and more. 

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Topics: video, News, ad blockers

33Across Water Cooler Recap [1/22/16]

Posted by Lisa Mollura on Jan 22, 2016 9:04:03 AM

So, what's got the 33Across office talking this week? 

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Topics: News, ad blockers, ad fraud