2015 was a banner year for programmatic marketing. Everywhere you turned, you heard more about the rise of programmatic as well as the problems that came with it: questionable viewability, fraudulent traffic and now today the rise in ad blockers.
With programmatic on track to reach $20.41B in the U.S. in 2016, here's a look at 2015's biggest milestones and a look ahead to the great opportunites in 2016.
- Programmatic buying becomes a $14B marketplace
- IAB declares war on ad blockers to stem the loss of over $22 Billion
- Analyst predictions of strong global growth in programmatic over the next few years.
The infographic below highlights 2015's biggest programmatic milestones and a global view into spending for 2016.
2016 will be an exciting year to see how programmatic advertising evolves. Sure there will be roadblocks, hiccups, and new trends to embrace; but now is the time to put the lessons we've learned in 2015 into practice.