Last Week Today [12/26/16]

Posted by Erica Roane on Dec 26, 2016 8:26:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Server-based bidding and video ads, how publishers can win while competing with digital giants, and programmatic creative's future in ad tech.
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Topics: programmatic, facebook, programmatic creative

Wishing you a happy holiday season!

Posted by Erica Roane on Dec 23, 2016 8:27:00 AM

33Across would like to wish you a safe and happy holiday season. While our offices will be closed the week of January 26th, we are always monetizing for our publishers.

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Topics: 33Across News

33Across CEO participates in annual First Round Capital holiday video

Posted by Erica Roane on Dec 20, 2016 10:49:59 AM

We're well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you've seen it all when it comes to 2016 year-end reviews, one of our , First Round Capital, has released their much anticipated annual parody video which is guaranteed ad  laughter.

Watch below to see how Eric Wheeler channel Adele, switch out the lyrics to our favorite songs, and replaced them with the ad tech jargon we all know and love so well.

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Topics: News, 33Across News

Last Week Today [12/19/16]

Posted by Erica Roane on Dec 19, 2016 7:48:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.
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Topics: programmatic, header bidding, facebook

Last Week Today [12/12/16]

Posted by Erica Roane on Dec 12, 2016 3:02:53 PM


What's the buzz around the office this week? Publishers may need to connect more with users to discourage ad blocking, the benefits of programmatic taking over media buying and, solving the conversion problem between mobile and desktop .
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Topics: programmatic, ad blocking, cross-device

Last Week Today [12/5/16]

Posted by Erica Roane on Dec 5, 2016 7:14:00 AM

 

What's the buzz around the office this week?  Tips for publishers looking to optimize their yields social influencers are now able to buy ads programmatically, and  another media giant enters the header bidding space.
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Topics: header bidding, programmatic advertising, yield optimization

Last Week Today [11/28/16]

Posted by Erica Roane on Nov 28, 2016 6:44:08 AM

What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers. 

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Topics: ad blockers, header bidding, publishers, monetization, programmatic advertising

Happy Thanksgiving from 33Across!

Posted by Erica Roane on Nov 22, 2016 4:40:25 PM

We at 33Across would like to wish you, your friends, family, viewers, publishers, and advertisers a very  and Happy Thanksgiving!

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Topics: 33Across News

Last Week Today [11/21/16]

Posted by Erica Roane on Nov 21, 2016 7:48:00 AM

 

What's the buzz around the office this week? Publishers and their need to profit from virtual reality, bad words being used within programmatic advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: publishers, monetization, programmatic advertising, virtual reality

Programmatic in-feed units now available on desktop

Posted by Erica Roane on Nov 17, 2016 9:21:52 AM

33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of Mobile In-Feed, completing our full suite of In-Feed products. Designed to drive incremental revenue to publishers, these ads units also give users complete control over their experiences. Read more here.  

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Topics: programmatic, publishers, monetization