Happy Thanksgiving from 33Across!

Posted by Erica Roane on Nov 22, 2016 4:40:25 PM

We at 33Across would like to wish you, your friends, family, viewers, publishers, and advertisers a very  and Happy Thanksgiving!

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Topics: 33Across News

Last Week Today [11/21/16]

Posted by Erica Roane on Nov 21, 2016 7:48:00 AM

 

What's the buzz around the office this week? Publishers and their need to profit from virtual reality, bad words being used within programmatic advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: publishers, monetization, programmatic advertising, virtual reality

Programmatic in-feed units now available on desktop

Posted by Erica Roane on Nov 17, 2016 9:21:52 AM

33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of Mobile In-Feed, completing our full suite of In-Feed products. Designed to drive incremental revenue to publishers, these ads units also give users complete control over their experiences. Read more here.  

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Topics: programmatic, publishers, monetization

Last Week Today [11/14/16]

Posted by Erica Roane on Nov 14, 2016 8:18:00 AM

 

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: programmatic, publishers, viewability, politics

Last Week Today [11/7/16]

Posted by Erica Roane on Nov 7, 2016 8:23:00 AM

 

What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.

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Topics: programmatic, publishers, time-in-view

Digiday Publishing Summit Europe: Innovation is Key

Posted by Yuri Burka on Nov 5, 2016 1:27:49 PM

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe. Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event.  I learned of the challenges and pain points that publishers throughout the EU face. I also witnessed the value that European publishers have for both their advertisers and viewers. Here are my takeaways from the event.

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Topics: ad blocking, header bidding, publishers

Engagement starts after 15 seconds | 33Across Time-In-View-Analysis

Posted by Erica Roane on Nov 3, 2016 8:30:00 AM

33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad. 

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Election Day | 33Across Rocks the Vote

Posted by Lisa Mollura on Nov 1, 2016 10:02:44 AM

Election day is quickly approaching and it in fact may be one of the most important elections for our generation. For that reason 33Across is participating alongside organizations such as Take Tuesday and Take Off Election Day to encourage employees to exercise their civic duty.

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Happy Halloween from Team 33Across!!

Posted by Erica Roane on Oct 31, 2016 2:40:05 PM

Here at 33Across we take Halloween rather seriously. 

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Topics: 33Across News

Last Week Today [10/31/16]

Posted by Erica Roane on Oct 31, 2016 8:13:00 AM

 

What's the buzz around the office this week? Wall Street wants programmatic simplified, the issue with advertisers and scale; and 33Across CEO offers his take on digital advertising during this years election s. 

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Topics: News, publishers, political advertising