Last Week Today: Snapchat's IPO, Creative Data, and Video Header Bidding [3/6/17]

Posted by 33Across on Mar 6, 2017 7:44:00 AM

What's the buzz around the office this week? What in store for SnapChat now that it's gone public, creating the perfect campaign with data and creative; and some points to consider when it comes to video header bidding.
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Topics: ad blocking, header bidding, snapchat, publishers, programmatic creative

Digiday Publishing Summit Europe: The Power of Publishers

Posted by Yuri Burka on Feb 28, 2017 11:31:46 AM

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics. Witnessing the growing urge within the publishing community to have a collective voice against these two forces as well as other issues publishers face was both striking and empowering. Below are a few of my takeaways from the event.

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Topics: ad blocking, header bidding, publishers, data, digiday

Last Week Today: Ad Blocking, Facebook, and 'fat' ads  [2/28/17]

Posted by 33Across on Feb 27, 2017 7:48:00 AM

What's the buzz around the office this week? A publisher convinced it's users to stop blocking ads, Facebook reveals their plans for 2017, and publishers take action against large ad sizes.
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Topics: ad blocking, publishers, facebook, monetization, advertisers

Last Week Today [2/21/17]

Posted by Erica Roane on Feb 21, 2017 8:14:00 AM

What's the buzz around the office this week? 33Across hires a new COO, Google may need some supply-side help from smaller providers, and mobile app monetization grows.
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Topics: mobile, publishers, monetization

Last Week Today [2/13/17]

Posted by Erica Roane on Feb 13, 2017 7:34:00 AM

What's the buzz around the office this week? The Washington Post releases a new custom ad unit, 'methbot' compromising publisher integrity, and our CEO offering his 2017 predictions for ad tech.
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Topics: ad fraud, publishers, monetization

Last Week Today [2/6/17]

Posted by Erica Roane on Feb 6, 2017 8:03:00 AM

What's the buzz around the office this week? Consumers are willing to be more transparent if brands are, Facebook's impressive Q4 earnings, and how brands used real-time advertisements at this year's Superbowl.
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Topics: facebook

IAB 2017: The call for quality and transparency

Posted by Alexander Ratajczyk on Feb 3, 2017 4:06:41 PM

Earlier this week during Interactive Advertising Bureau's (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem. The need for better quality and the demand for transparency was heard loud and clear. At IAB, I learned that there are steps we all can take to ensure standards are both set and met, here are a few below. 

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Topics: programmatic

3 tips for publishers to monetize and beat the Q1 blues

Posted by Erica Roane on Jan 31, 2017 2:26:00 PM

 


Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips:

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Topics: publishers, monetization

Last Week Today [1/30/17]

Posted by Erica Roane on Jan 30, 2017 7:54:00 AM

What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.
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Topics: facebook, engagement, monetization, programmatic advertising

Last Week Today [1/23/17]

Posted by Erica Roane on Jan 23, 2017 8:10:00 AM

What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.
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Topics: google, programmatic advertising, server-side header bidding