Ask any political marketer who the most difficult demographic is to target during this election year and they will likely say those ranging from the ages of 18-30 otherwise known as the millennials. Gaining traction with this age group has become a priority for both parties. To see the big bucks devoted to targeting them, check out our infographic.
According to eMarketer, nearly a quarter (24%) of likely voters who used digital video to learn about political candidates were 18- to 24-year-olds. Additionally, more than a third (35%) were 25 to 34.
What does this mean for you as a publisher?
If your content is typically geared towards millennials this is the perfect time to deploy video ads from political marketers. There are several ways you can incorporate video ads on your site.
Don’t have video inventory to monetize? That's ok. Outstream video is an easy way to monetize political content, without having to go through the hassle and expense of creating your own content.
Interested in learning more?