Lisa Mollura

Recent Posts

33Across Water Cooler Recap [2/26/16]

Posted by Lisa Mollura on Feb 26, 2016 8:44:42 AM

What's the buzz around the office this week? The New York Times reports on ad blocking, the secret to The Trade Desk's success, and Hulu goes programmatic. 

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Topics: programmatic, News, ad blocking, programmatic tv, dsp

33Across Water Cooler Recap [2/19/16]

Posted by Lisa Mollura on Feb 19, 2016 9:08:24 AM

Lots of chatter this week around Google AMP, programmatic training, and is Facebook Messenger launching ads? 

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Topics: programmatic, News, google, facebook

How to capture a fashionista's attention programmatically

Posted by Lisa Mollura on Feb 18, 2016 11:11:56 AM


fashionista_blog_3.jpgNew York Fashion Week 2016 is wrapping up. Now that we've learned what will be on trend for the Fall season, how can programmatic buyers stay in front of fashionistas?

Here are 5 steps you should take before your fashion campaigns hit the runway. 

 

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2016 Hackathon displays the spirit of 33Across

Posted by Lisa Mollura on Feb 12, 2016 2:13:16 PM

When you think of a hackathon, you may conjure up an image where teams of engineers work together in the same room to solve complicated coding hacks. This is not how we do things at 33Across.

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Topics: hackathon, 33Across News

33Across Water Cooler Recap [2/12/16]

Posted by Lisa Mollura on Feb 12, 2016 8:51:37 AM

The 33Across office spent most of this week hacking. Between working with teams to come up with a next-level hack and keeping up with our day- to-day responsibilities, here's what caught our attention.

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Topics: video, media buying, News, outstream video, header bidding

We're hiring | Self-starters with hustle inquire within

Posted by Lisa Mollura on Feb 5, 2016 4:14:54 PM

While many ad:tech companies are tightening up their purse strings, 33Across is hiring. We're looking to expand our product, technology, publisher and marketing teams. Take a look at our job openings and apply if you think you'd be a great addition to a growing company. 

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Topics: job openings, careers

33Across Water Cooler Recap [2/5/16]

Posted by Lisa Mollura on Feb 5, 2016 9:30:00 AM

So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.

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Topics: video, media buying, News, ad blockers, snapchat, attention-based ads

Programmatic TV: on the bench or just warming up?

Posted by Lisa Mollura on Feb 1, 2016 2:53:47 PM

Last year was the debut of programmatic Super Bowl TV ads, with Oreo and Ritz the first to give it a whirl. Programmatic’s efficiency and ease have many buyers contemplating purchasing TV ads programmatically. With Super Bowl 50 upon us, what changes in ad buying can we expect to see beyond the big game? Read the entire story on ClickZ

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Topics: media planning, media buying, programmatic tv

33Across Water Cooler Recap [1/29/16]

Posted by Lisa Mollura on Jan 29, 2016 8:43:03 AM

So, what's got the 33Across office talking this week? Snowstorms, IAB Leadership Conference, and more. 

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Topics: video, News, ad blockers

33Across Water Cooler Recap [1/22/16]

Posted by Lisa Mollura on Jan 22, 2016 9:04:03 AM

So, what's got the 33Across office talking this week? 

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Topics: News, ad blockers, ad fraud