We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined that some ad types including auto-play videos and takeovers fell below the threshold of consumer acceptability. This extensive research resulted in the Better Ads Standards.
Topics: Better Ads
What was the buzz around the office last week? Education courses on programmatic, tips to surviving programmatic in Q1, and what we can expect from ad tech in 2018.
In an effort to deepen programmatic knowledge, the IAB is launching a training course to media professionals. Filling the education gap on the programmatic course offerings, this course is designed for media professionals at-large. With U.S. programmatic digital display ad spend expected to surpass $49 billion by 2019, this comes at no surprise. MediaPost explains how the curriculum will focus on the history of programmatic, header bidding, and system processes.
Topics: programmatic, gdpr
What was the buzz around the office last week? Local mobile ads are taking off in 2018, data delivery needs to happen faster, and what advertisers and publishers can look forward to with Google's upcoming ad-blocker.
Get ready for local ads on your mobile devices to increase this year. According to a recent forecast pure-play mobile ad spend will hit $19 billion. Due to the ability to capture audiences of all types, mobile is becoming the preferred method of demographic targeting. MediaPost explains how Facebook and Instagram are expected to account for the bulk of the spend.
Topics: programmatic, ad blockers, google, data
We’re excited to kick off 2018 in a big way. 33Across is getting bigger and we’re growing in amazing ways. For the first Friday Fives of 2018 we are featuring one of our newest employees, Leroy Holland. Serving as our VP of Demand Sales, Leroy comes from a robust ad tech background and brings a wealth of experience and expertise to 33Across. Check out his views on what makes salespeople great, the role data will play in the future of programmatic advertising, and what he’s still wearing 10 years later.
What was the buzz around the office last week? Google wants to control your creative, redefining the definition of programmatic, and big programmatic plans for Netflix.
Publishers can now give Google the power to control the creative direction of their online ads. In an effort to create ad units that perform on any given page, Google AdSense will scan web pages for the best placements. The technology even suggests the best font and style according to the feed. This is just another change from AdSense, MediaPost offers more of what we can expect from the platform in 2018.
Topics: programmatic
What a year 2017 has been; we grew, learned, and had lots of fun.
What was the buzz around the office last week? The benefits and possibilities of header bidding, how first-price auctions work, and how independent agencies keep programmatic advertising going.
Header bidding has revolutionized the way that programmatic advertising functions. Before the technology, only certain buyers had access to inventory while having no idea of what they were buying. With header bidding, transparency has been given within the ad tech ecosystem, allowing publishers to offer all of their inventory to buyers. eMarketer sat down with eBay’s director of product management to get his insights on the future of header bidding.
Topics: programmatic, header bidding, transparency
As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher relationships. For this edition of Friday Fives we’re featuring Lauren Hollinger, Director of Publisher Acquisition. Read more to learn about Lauren’s take on the Facebook/Google Duopoly, challenges for publishers, and of course the most fun she’s had recently.
What are the top three things that publishers are looking for in 2018?
With regards to brand safety, publishers are looking for accountability from buyers. They're also looking to expand and improve their video monetization strategy, and to also remove ad clutter while increasing revenue.
Topics: friday fives
What was the buzz around the office last week? Improving the quality of private marketplaces, The New York Times creates custom flex units, and what will happen with net neutrality.
Private marketplaces (PMPs) have had a place in programmatic advertising for quite some time. Both advertisers and publishers enjoy PMPs because of their custom benefits and transparency opportunities. As ad tech evolves, PMPs need to evolve as well. Automating the share of information between supply-side platforms and DSPs could improve the quality of PMPs, AdExchanger explains more.
Topics: programmatic, monetization, private marketplace, net neutrality
As we grow as a company, we want to increase our community and charity efforts. As we we enter the season of giving, we decided that this was the perfect time to launch Karma33, a group of 33Across employees focused on community service.
Topics: 33Across News
