Erica Roane

Recent Posts

Last Week Today [2/21/17]

Posted by Erica Roane on Feb 21, 2017 8:14:00 AM

What's the buzz around the office this week? 33Across hires a new COO, Google may need some supply-side help from smaller providers, and mobile app monetization grows.
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Topics: mobile, publishers, monetization

Last Week Today [2/13/17]

Posted by Erica Roane on Feb 13, 2017 7:34:00 AM

What's the buzz around the office this week? The Washington Post releases a new custom ad unit, 'methbot' compromising publisher integrity, and our CEO offering his 2017 predictions for ad tech.
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Topics: ad fraud, publishers, monetization

Last Week Today [2/6/17]

Posted by Erica Roane on Feb 6, 2017 8:03:00 AM

What's the buzz around the office this week? Consumers are willing to be more transparent if brands are, Facebook's impressive Q4 earnings, and how brands used real-time advertisements at this year's Superbowl.
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Topics: facebook

3 tips for publishers to monetize and beat the Q1 blues

Posted by Erica Roane on Jan 31, 2017 2:26:00 PM

 


Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips:

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Topics: publishers, monetization

Last Week Today [1/30/17]

Posted by Erica Roane on Jan 30, 2017 7:54:00 AM

What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.
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Topics: facebook, engagement, monetization, programmatic advertising

Last Week Today [1/23/17]

Posted by Erica Roane on Jan 23, 2017 8:10:00 AM

What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.
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Topics: google, programmatic advertising, server-side header bidding

Last Week Today [1/17/17]

Posted by Erica Roane on Jan 17, 2017 9:14:43 AM

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.
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Topics: header bidding, facebook, programmatic video, server-side header bidding

33Across takes on CES

Posted by Erica Roane on Jan 12, 2017 9:43:33 AM

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways.

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Topics: News, CES

Last Week Today [1/9/17]

Posted by Erica Roane on Jan 9, 2017 7:35:00 AM

Welcome to 2017! What's the buzz around the office this week? Controversial ad-driven media could be here to stay, the FTC wants consumers to know when their information is being tracked, and AOL announces the launch of their new data-infused ad units powered by Verizon.
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Topics: News, cross-device, native advertising, yield optimization

Last Week Today [12/26/16]

Posted by Erica Roane on Dec 26, 2016 8:26:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Server-based bidding and video ads, how publishers can win while competing with digital giants, and programmatic creative's future in ad tech.
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Topics: programmatic, facebook, programmatic creative