Erica Roane

Recent Posts

Last Week Today: Yield Optimization, Ending Google 'Last Look' and Programmatic's Growth

Posted by Erica Roane on Apr 10, 2017 7:55:00 AM

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 
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Topics: header bidding, google, video advertising, programmatic advertising, yield optimization

33Across Celebrates Our Biggest Hackathon

Posted by Erica Roane on Mar 24, 2017 4:25:59 PM

Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. Eight teams across two offices and a number of domestic and international locations came together to generate impactful ideas which will push our publisher technology efforts to the next level.

Each team had a mix of members from our engineering, operations, sales, marketing, and product departments. With a company-wide participation rate of 91%, this has been our largest and most diverse Hackathon to date.

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Topics: hackathon, 33Across News

Last Week Today [2/21/17]

Posted by Erica Roane on Feb 21, 2017 8:14:00 AM

What's the buzz around the office this week? 33Across hires a new COO, Google may need some supply-side help from smaller providers, and mobile app monetization grows.
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Topics: mobile, publishers, monetization

Last Week Today [2/13/17]

Posted by Erica Roane on Feb 13, 2017 7:34:00 AM

What's the buzz around the office this week? The Washington Post releases a new custom ad unit, 'methbot' compromising publisher integrity, and our CEO offering his 2017 predictions for ad tech.
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Topics: ad fraud, publishers, monetization

Last Week Today [2/6/17]

Posted by Erica Roane on Feb 6, 2017 8:03:00 AM

What's the buzz around the office this week? Consumers are willing to be more transparent if brands are, Facebook's impressive Q4 earnings, and how brands used real-time advertisements at this year's Superbowl.
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Topics: facebook

3 tips for publishers to monetize and beat the Q1 blues

Posted by Erica Roane on Jan 31, 2017 2:26:00 PM

 


Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips:

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Topics: publishers, monetization

Last Week Today [1/30/17]

Posted by Erica Roane on Jan 30, 2017 7:54:00 AM

What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.
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Topics: facebook, engagement, monetization, programmatic advertising

Last Week Today [1/23/17]

Posted by Erica Roane on Jan 23, 2017 8:10:00 AM

What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.
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Topics: google, programmatic advertising, server-side header bidding

Last Week Today [1/17/17]

Posted by Erica Roane on Jan 17, 2017 9:14:43 AM

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.
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Topics: header bidding, facebook, programmatic video, server-side header bidding

33Across takes on CES

Posted by Erica Roane on Jan 12, 2017 9:43:33 AM

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways.

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Topics: News, CES