Erica Roane

Recent Posts

Last Week Today: The IABs Subscription Service, Artificial Intelligence, and Video Header Bidding

Posted by Erica Roane on May 14, 2018 5:54:00 PM


What was the buzz around the office last week? The IAB offers a subscription service to help advertisers with ads.txt, artificial intelligence still needs humans, and video header bidding takes off in JAPAC.

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Topics: header bidding, publishers, monetization, artificial intelligence

Friday Fives: Our Software Engineer Gulnara M. chats about being self-taught in code, diversity in tech, and artificial intelligence

Posted by Erica Roane on May 11, 2018 1:43:00 PM

Some of us can say that we taught ourselves how to ride a bike, or maybe even how to play an instrument. Our Software Engineer Gulnara Mirzakarimova took it up a few notches by teaching herself how to code! After a career in finance she decided that she wanted to do something different. Learn more about why Gulnara wanted to get into engineering, how we can improve diversity within the industry, and how engineers can prepare for the future of artificial intelligence!

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Last Week Today: Publisher Survival, Facebook's 'Delete' Feature, and MRC Video Standards

Posted by Erica Roane on May 7, 2018 6:27:00 PM


What was the buzz around the office last week? Media companies working closer internally, Facebook allows users to delete their data, and the MRC hears advertisers loud and clear.

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Topics: publishers, viewability, facebook, monetization

33Across Gives Back To Our Veterans

Posted by Erica Roane on May 4, 2018 4:33:41 PM

It’s always better to give than to receive, especially when it comes to our veterans. While 33Across is a company invested in all things technology, we also understand the importance of giving back to the community.
Last week our CRO Miles Dennison supported The Home Depot during the their 2018 Marketing Foundation Event.

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Topics: 33Across News

Last Week Today: Amazon's Q1, In-House Challenges, and Self-Destructing Emails

Posted by Erica Roane on Apr 30, 2018 9:16:00 AM



What was the buzz around the office last week? Amazon's profitable Q1 thanks to advertising, more brands bringing programmatic in-house, and new features come to Gmail.

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Topics: google, publishers, facebook, programmatic advertising, amazon

Friday Fives: Our Dir of Channel Sales on millennial advantages, future buzzwords, and why he's an expert at programmatic sales

Posted by Erica Roane on Apr 27, 2018 12:00:02 PM

Not many of us can say that we have been in programmatic since the beginning. Since graduating college, James Forrester, our Director of Channel Sales has worked in a number of sales positions and built up his knowledge of programmatic. For this edition of Friday Fives, James explains how being a millenial has its advantages in ad tech, the best part about his job, and why he’s an “expert” with programmatic sales.

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Topics: friday fives

Last Week Today: How Agencies Can Improve, Pubs Owning Their Rep, and Facebook's Data Decision

Posted by Erica Roane on Apr 23, 2018 8:40:00 AM



What was the buzz around the office last week? How agencies can deliver programmatically, pubs taking responsibility for their reputation, and Facebook no longer using 3rd party data.

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Topics: publishers, facebook, data, programmatic advertising

Last Week Today: Ad blockers, Curated Marketplaces, and Blockchain Technology Combatting Ad Fraud

Posted by Erica Roane on Apr 16, 2018 9:26:00 AM



What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how blockchain technology could combat ad fraud.

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Topics: ad fraud, programmatic advertising, private marketplace, blockchain

Friday Fives: Our GM of publisher solutions gives advice for women in tech and reveals how she invests in self-care

Posted by Erica Roane on Apr 13, 2018 11:00:33 AM

Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this firsthand. Starting her career at one of the most renowned publishing companies, Anita has grasped the inner workings of both the traditional and digital sides of publishing. Check out her responsibilities in the early days of publishing, advice she has for women in tech, and how she invests in self-care.

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Topics: friday fives

Last Week Today: Ads.txt and Data, Programmatic Quality, and Facebook News (Clone)

Posted by Erica Roane on Apr 9, 2018 5:36:00 PM



What was the buzz around the office last week? CMOs prefer to outsource programmatic, advancements in ad tech must continue, and Facebook's MRC accreditation.

1. Outsourcing programmatic



In a recent survey of 120 CMOs, 43% revealed that they outsource their programmatic advertising efforts. With transparency and fraud being the main focus of many campaigns, the decision to outsource can be tricky. On the other hand, finding talent to run programmatic campaigns can present its own set of challenges. Emarketer discusses how some brands are choosing to manage some aspects of their programmatic campaigns while leaving some of the difficult aspects to the pros.

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Topics: dsp, facebook, programmatic advertising