33Across

Recent Posts

Three Tips to Drive Memorial Day Campaign ROI

Posted by 33Across on May 3, 2018 12:24:02 PM

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Topics: holidays

Executive Leadership Appointments, Triple-Digit Growth, and International Expansions

Posted by 33Across on Apr 26, 2018 3:44:20 PM

33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires

Growth Fueled by Strong Global Demand for Programmatic Platform

NEW YORK - April 26, 2017 - 33Across, a leading programmatic platform provider, today announced several executive hires and global expansion across Europe and Asia.

Building on its fourth year of triple digit growth, 33Across continues to invest in its people and technology by hiring key executives, doubling its European team, opening a Tokyo office, and expanding its Hyderabad engineering center. Global headcount grew by more than 80 percent year-over-year (YoY).

“The strong demand for our programmatic platform that connects leading brands to quality publishers has resulted in unprecedented growth,” said Eric Wheeler, CEO, 33Across. “We’re expanding rapidly, adding great leaders to our team and dedicating our resources to improve the impact of programmatic advertising for both advertisers and publishers.”

33Across also announced the appointment of three new leaders to its global executive team. Robert Deichert joins as chief operating officer and is responsible for all operations, product development, and HR. Rob brings an extensive breadth of sales and operations experience to his role, including leadership roles at Rubicon, Criteo, The Weather Company, and AOL/Advertising.com. Most recently, Rob ran his own strategy consulting practice servicing clients in digital marketing, advertising, and publishing.

"I'm thrilled to join the company at a time of such incredible growth and momentum," said Rob. "I look forward to working with the team to deliver new innovations and greater impact for 33Across advertisers and publishers."

Jon Nevitt joins the company's leadership team as senior vice president of marketing. Jon brings more than 15 years of marketing and advertising industry experience to the team including marketing leadership roles at Criteo, Quantcast, and Google. Most recently Jon was vice president of marketing at Taykey, a New York-based data and advertising company.

Yoko Arai joins as Country Manager responsible for opening the company’s Tokyo office and leading its business, operations, and sales and overall position in the growing Japanese market. Prior to 33Across, Yoko led the Supply Platform business at Oath Japan / AOL Platforms Japan and was one of the initial members of the Advertising.com team in Japan.

See official release here.

About 33Across
33Across is a technology company focused on solving the challenge of consumer attention in an era of automated advertising. The 33Across Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. 33Across is headquartered in New York with locations in Sunnyvale, Los Angeles, Chicago, London, Tokyo, and Hyderabad.

Contacts
33Across
Lisa Mollura, 646-606-2165
lisa.mollura@33across.com

or
FastStartPR for 33Across
Kathy Keating, 617-460-2702
kkeating@faststartpr.com

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Topics: 33Across News

Last Week Today: Native Advertising Gets a Push, SSPs Face New Challenges, and the Takeover of Audience IDs

Posted by 33Across on May 15, 2017 2:57:17 PM

What was the buzz around the office last week? Sharethrough and BrightRoll's new integration, SSPs and their need to get things in order, and how the rise of Audience ID usage is among us.

1. Native advertising just got a little bigger  


Native ad platform Sharethrough has integrated with Brightroll DSP, giving their advertisers access to over 4.5 billion impressions each month. This move has made native advertising accessible to programmatic buyers as well as to Brightroll’s advertisers. Some retailers are even experiencing a 21% increase in visits to their brand’s retail location,  The Drum explains how native advertising is key for brands.

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Topics: native advertising, data, audience, SSPs

Last Week Today: Snapchat's New Ad-Buying Platform, Age and Ad Tech, and P&Gs Big Moves

Posted by 33Across on May 8, 2017 8:08:00 AM

What was the buzz around the office last week? Snapchat's new ad buying platform, how age could have an effect on measurement, and a major change coming from the CPG world.

1. Is Snapchat taking notes from Facebook?  


Looks like SnapChat is making moves to monetize their platform. Joining the ranks of Facebook, Snapchat recently launched a self-service ad buying platform for brands. Entitled Snapchat Ad Manager, this product will allow brands to target their demographic through buying “camera ready” ads in a variety of formats. Along with it’s “goal-based bidding” for installs and Engagement Audience initiatives MediaPost details how Snapchat continues to maintain its position as one of the top 10 apps.

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Topics: programmatic, snapchat, viewability, buyers

Last Week Today: Programmatic TV, Free Viewability Tools, and DSP Survival

Posted by 33Across on May 1, 2017 12:52:13 PM

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

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Topics: programmatic tv, header bidding, google, publishers, viewability

Last Week Today: Google's Machine-Learning Product, Publishers Take Legal Action, and Ad Fraud Measurement

Posted by 33Across on Apr 25, 2017 1:44:38 PM

What was the buzz around the office last week? Google releases a machine-learning product, publishers take control and legal action, and the real issue with ad fraud.
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Topics: ad fraud, google, publishers

Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 
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Topics: facebook, data, third party verification

Last Week Today: Monetizing Video, Mobile Location Data, and Ad Blocking for Advertisers

Posted by 33Across on Apr 3, 2017 8:34:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: ad blocking, header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Brand Safety, Facebook's Header Bidding, and Simplifying Video

Posted by 33Across on Mar 27, 2017 10:02:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: header bidding, facebook, video advertising, programmatic advertising

Last Week Today: NYIAX, In-App Viewability, and More Facebook Ads for Pubs

Posted by 33Across on Mar 20, 2017 8:21:00 AM

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 
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Topics: viewability, facebook, monetization