33Across Water Cooler Recap [2/19/16]

Posted by Lisa Mollura on Feb 19, 2016 9:08:24 AM

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Lots of chatter this week around Google AMP, programmatic training, and is Facebook Messenger launching ads? 

1.  Official launch date of Google Amp confirmed
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Google's accelerated mobile pages is set to launch on February 24th. Publishers rejoice at an 85% faster page load. This means that they'll be able to offer content to their audience faster to create a better user experience. 

2. Lack of programmatic knowledge may hurt ad business

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MediaPost reports on how the industry's lack of expertise may effect performance. There is a serious need to train programmatic newbies. 

3.  Facebook to bring ads to messenger? 

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Twitter is ablaze with the leaked news that Facebook will bring ads to their messenger service. Users who previously initiated a chat thread with a company will soon be able to receive messages from that company. 

Topics: programmatic, News, google, facebook